Sanne de Vries

Marketing manager

Profile

Results-driven marketing manager with over ten years of experience in B2C marketing for retail and e-commerce. I turn customer insights into campaigns that measurably grow revenue and brand preference. Strong at leading multidisciplinary teams, working with data and collaborating with agencies. Looking for a role where I can connect brand and growth even further.

Work experience

Marketing manager

Mar 2021 – present

Velo Retail · Utrecht

Responsible for the marketing strategy and a team of six marketers.

  • Grew online revenue by 38% in two years
  • Launched a new loyalty programme with 120,000 members in the first year
  • Managed a marketing budget of €2.4 million and cut the cost per acquisition by 22%
  • Led the move to a new marketing automation platform

Senior online marketer

Sep 2017 – Feb 2021

Warenhuis Blok · Amsterdam

Owned the online campaigns for the home and kitchen categories.

  • Set up seasonal campaigns across search, social media and email
  • Started an A/B testing programme that raised product page conversion by 12%
  • Mentored two junior marketers

Online marketer

Jun 2014 – Aug 2017

Huisraad Online · Rotterdam

Search advertising and email marketing for household appliances.

  • Redesigned the weekly newsletter to 400,000 subscribers
  • Set up reporting in Google Analytics and Looker Studio

Marketing & communications intern

Sep 2013 – Feb 2014

City of Utrecht · Utrecht

Wrote the communication plan for the "Utrecht fietst" cycling campaign and ran the social media posts.

Education

MSc Communication Science

Sep 2012 – Jul 2014

University of Amsterdam · Amsterdam

Thesis on how personalisation affects customer loyalty in e-commerce.

BBA Marketing

Sep 2008 – Jun 2012

Utrecht University of Applied Sciences · Utrecht