Marketing manager
Results-driven marketing manager with over ten years of experience in B2C marketing for retail and e-commerce. I turn customer insights into campaigns that measurably grow revenue and brand preference. Strong at leading multidisciplinary teams, working with data and collaborating with agencies. Looking for a role where I can connect brand and growth even further.
Responsible for the marketing strategy and a team of six marketers.
Owned the online campaigns for the home and kitchen categories.
Search advertising and email marketing for household appliances.
Wrote the communication plan for the "Utrecht fietst" cycling campaign and ran the social media posts.
Thesis on how personalisation affects customer loyalty in e-commerce.
Road cycling, cooking for friends, photography and volunteering at the local food bank.