Sanne de Vries
Marketing manager
Profile
Results-driven marketing manager with over ten years of experience in B2C marketing for retail and e-commerce. I turn customer insights into campaigns that measurably grow revenue and brand preference. Strong at leading multidisciplinary teams, working with data and collaborating with agencies. Looking for a role where I can connect brand and growth even further.
Work experience
Marketing manager
Mar 2021 – presentResponsible for the marketing strategy and a team of six marketers.
- Grew online revenue by 38% in two years
- Launched a new loyalty programme with 120,000 members in the first year
- Managed a marketing budget of €2.4 million and cut the cost per acquisition by 22%
- Led the move to a new marketing automation platform
Senior online marketer
Sep 2017 – Feb 2021Owned the online campaigns for the home and kitchen categories.
- Set up seasonal campaigns across search, social media and email
- Started an A/B testing programme that raised product page conversion by 12%
- Mentored two junior marketers
Online marketer
Jun 2014 – Aug 2017Search advertising and email marketing for household appliances.
- Redesigned the weekly newsletter to 400,000 subscribers
- Set up reporting in Google Analytics and Looker Studio
Marketing & communications intern
Sep 2013 – Feb 2014Wrote the communication plan for the "Utrecht fietst" cycling campaign and ran the social media posts.
Education
MSc Communication Science
Sep 2012 – Jul 2014Thesis on how personalisation affects customer loyalty in e-commerce.